Ecosystems for
mission-driven founders

Mentorship at the intersection of funders and ecosystem builders

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Cultivating Futurist Economies

We build entrepreneurial ecosystems through community, capital, connectivity, and culture. We help founders grow while remaining true to the mission and vision that inspired their entrepreneurial journey.

Powering Imagination

Cinematica Labs was founded on the belief in the power of imagination to create real and lasting change. The future we build is limited only by our imagination.
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Access + Mission Alignment

Our access and depth across well-being, tech, media, and investment is geared specifically for underestimated, mission-driven founders.


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Culturally Relevant Mentorship

We offer mentorship to founders by tapping into our deep network of entrepreneurs and investors who are aligned with our mission. We design each curriculum and train mentors to center founder well-being and intersectional cultural competency.

Sustained Founder Support

We provide founders the tools to experiment using our mission & vision toolkit for internal alignment across these 3 pillars. We provide long term support to founders post- accelerator including sustained founder peer support and new relationships across fundraising, founder growth, and business growth.

Portfolio-Mission Alignment

Our offering resonates with high profile individuals and organizations seeking not only to scale a portfolio of startups, but also drive towards mission and vision alignment to convert a startup portfolio into a thriving entrepreneurial ecosystem.


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Founded by Pharrell Williams, Black Ambition is catalyzing the narrative and resources to close the racial wealth gap. Together, Cinematica Labs + Black Ambition created a program in which 242 Black and Latinx(e) founders and 37 culturally competent mentors deepened their mission alignment and entrepreneurial toolkit. 


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Wolverine Angels

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Black Ambition Founders support a more equitable economy

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Baron Davis Enterprises operates with a commitment to impact equity and opportunity gaps for marginalized communities.  They do so by investing in under-represented founders, content creation (e.g. Black Santa), and ecosystem development (e.g. BiG). Together, we are building new infrastructure for founders across multicultural storytelling and technology.



Builders. Investors. Facilitators. Learners.



In addition to CEO of Cinematica Labs, Shane teaches the Venture Lab course at the USC Marshall School of Business where he guides students to make $50k startup investments out of the USC Marshall Venture Fund. He serves on the Investment Committee for Cap Table Coalition and is Investor in Residence for HBCUvc. Shane’s work in tech, media, and investing has been featured by TenOneTen’s LA Venture Podcast, Google Developers, and Forbes. He has led funds and syndicates for Wolverine Angels and CrowdSmart’s Titan Fund to invest in startups including Neurable, Air, and Syntiant. Previously, he served as EIR for Techstars Los Angeles. In his NYC days, Shane helped capitalize a slate 20 motion pictures generating over $250 million at the box office.



Nydia started her career at a non-profit focused on economic development in the Latinx community. Next, she was a Senior Analyst for the Goldman Sachs 10,000 Small Businesses program. After interviewing hundreds of entrepreneurs, she was inspired to pursue an MBA and learn the tools of big business and bring them back to the small businesses driving economic development in communities. After graduation, she did just that in Detroit where she launched her own consulting company and taught business planning in English and Spanish to community entrepreneurs. As VP of Customer Success at CrowdSmart, a cutting-edge startup using human-powered AI to improve decision-making, Nydia worked to reduce the bias in traditional investing. As in any good startup, she wore many hats and leveraged daily her superpower for building processes.


Chong Rosado

Marcia’s work in venture ecosystem building, startups, nonprofits, and innovative financing has been noted by Amplify Latinx, HBCUvc 31 under 31, Boston Business Journal, Harvard Law & Policy Review, and Forbes. Marcia is a Director at Cinematica Labs, focused on building mission-oriented entrepreneurial ecosystems in partnership with Pharrell Williams’ Black Ambition and others. Prior to Cinematica Labs, Marcia led Village Capital’s Future of Finance Practice and its accelerator programs for financial health focused startups in the U.S. Marcia was an early employee of Third Sector and created the first Social Impact Bonds in the U.S. Marcia has been involved in community movements focused on Latine/Latinx investment power and on uplifting BIPOC and diverse founders.



Trivia Edwards is a native of Jackson, Mississippi and attended Jackson State University, where she earned her bachelor’s degree in Finance.  In 2021, Trivia was selected as an HBCUvc fellow where she was introduced to Venture Capital. She is currently a Venture Fellow at Supply Change Capital where she is learning to invest in the intersection of food, culture, and technology. She is also a fellow at Cinematica Labs where she supports the development of mission-oriented entrepreneurial ecosystems through mentorship programs in partnership with Pharrell Williams’ Black Ambition and others. Prior to her current roles, Trivia worked as a financial analyst at Comer Capital Group and the Black Bank Fund where she worked on municipal and corporate debt transactions to help revitalize the black banking industry.

Lisha Bell

Lisha Bell


Economic Opportunity Fund Manager, Paypal

Lisha brings over  20 years of demonstrated technology innovation focused on digital money movement solutions. Her career has focused on  building  and investing in products that serve community needs  to bridge the capital divide. Lisha is currently at PayPal Ventures, where she leads the Economic Opportunity Fund, the 100M investment into diverse emerging fund managers.  Prior to roles with PayPal, she led Product  for the Financially Underserved Segment and Pay with Venmo product. Prior to Paypal, she worked at Wells Fargo, Kohl’s, Feedzai in various payments related roles, where she built the earliest digital financial products like online banking, bill pay, and digital wallets. 

Colin Coggins

Colin Coggins


CCO | HarperCollins Author
USC Professor

Colin Coggins is an executive commercial leader, author, speaker, and professor known for his entertaining and unexpected, repeatable approach to growth. Colin has deep experience as a sales leader and theorist, known for his unique and proven approach to scaling revenue generation by cultivating sales IQ across entire organizations, not just within sales units. He has held senior leadership roles at several emerging technology companies, including SVP of sales at Bitium, Mobile Roadie, and most recently as the Chief Revenue Officer at Chanje and the Chief Commercial Officer at Fabric. After Bitium was acquired by Google, Colin continued to serve as an executive sales leader, while also taking on a sales advisor and entrepreneur-in-residence role at Techstars LA and NY. He also co-founded Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset.  

Jessica Salinas


Chief Investment Officer, New Media Ventures

Jessica Salinas is Chief Investment Officer at New Media Ventures, an early stage impact fund investing in progressive social innovation. As CIO, Jessica is responsible for developing NMV's investment strategy, cultivating early-stage deal flow and portfolio management, building mission-driven partnerships, and leading the growth and direction of the investment team.
Previously, she was a partner at an impact fund moving the world towards zero poverty, zero disease and zero pollution. Jessica was also the founding Social Impact Lead at Headspace and the founding Director of the Stanford Latino Entrepreneurship Initiative Education Program, where she co-authored the first national research report on the "State of US Latino Entrepreneurship".

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